Written by: Michael Becker
Upon waking up this morning, like most of us, one of my first actions was to pull out my phone and scan for the latest news. One article in particular that caught my attention, …
A whitepaper sponsored by MSL – Part 1 of a two-part Series. This report was co-authored with Dr. Phil Hendrix, Andy Favell, and Paul Berney. Leading restaurants, especially quick service and fast casual† , …
A whitepaper sponsored by MSL – Part 2 of a two-part Series. Co-authored with Phil Hendrix, IMMR. When introducing their new mobile app last fall Taco Bell’s CEO referred to it as “the biggest …
Change is all around us, that is for sure. Smart devices, smart homes, smart cars and more are all topics on the lips of nearly everyone I speak with nowadays, even at home. Just …
A friend of mine sent me a note late last week titled "thought you would like this image!" with a link to a blog post, The IoT TSUNAMI, by W W Bowling. She was absolutely right, I …
Move aside purchase funnel and make room for the path-to-purchase. You hear the headlines - "marketing is changing," "marketing is becoming a data science," "the CIOs now report to the CMOs (or should)," "mobile …
If you're just getting started in marketing, have been at it a while, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take the time to download …
Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association "Academic Review: Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit". This article reviewed the concept of …
Co-authored with Andy Favell and Paul Berney. Whether you plan to undertake digital marketing initiatives personally, delegate to colleagues or employ an agency it is essential for modern marketers to be literate in all …
In January Yahoo's CEO Marissa Mayer noted: “A personalized internet is a better internet. To get here we need to have transparency and afford the individual control. It comes down to being able to …
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