Written by: Michael Becker
Co-authored with Max Thorpe. Consumers are social and local. As a consequence, marketers are following suit - they’re spending billions on engaging and interacting with consumers through a swath social media channels. The majority …
I just finished watching to How to pitch successfully, a 15 min presentation on Lynda.com, given by Guy Kawasaki. It is definitely worth a few minutes. If you're not a Lynda.com subscriber, I recommend you sign up …
I love moments of serendipity, they reinforce for me the idea that we're all connected. Earlier this week I was talking with one of my clients about the methods and virtues of digitally enhancing …
A colleague recently asked me "what are some things to keep in mind with geo-targeting?" It's a good question and I thought I'd share my thoughts. Geo-targeting refers to the practice of modifying the …
The role of marketing is to put buyers together with sellers. In the ideal, theoretical scenario marketing is not required to grow a business. A buyer expresses a need and is immediately matched with …
Co-authored with Andy Favell and Paul Berney. A responsive brand reacts quickly to consumer demand – not just supplying what the company thinks shoppers need, but providing what customers actually tell the company they …
Almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it is in their benefit …
Delivering on the Promise of 1:1 Marketing with Mobile, Digital Signals and Programmatic. A whitepaper co-authored by Phil Hendrix, Michael Becker, and Greg Serandos. Most of us are all too familiar with the legacy …
Marketing is undergoing an evolution right before our very eyes. Marketers take note: a Copernican Event is nearing. Soon, everyone will recognize that people are the center of the shopper universe. As a consequence, marketers …
What are essential technologies for marketers to do mobile marketing? This is a great question; however, the answer(s) may vary significantly by marketing objective, market sector and the stage within the path-to-purchase the marketer …
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