Written by: Michael Becker
Back in October 2015, the e-tailing group released some fascinating insights around the current state of omnichannel execution. According to the group's study “significant gaps” exist between people’s expectations for what the shopping experience should be like and what retailers …
Mobile has risen from marketing-tactic status to core critical strategy. But that comes as no surprise to Michael Becker. Becker is co-founder and managing partner of mCordis, which aims to put “mobile at the heart of marketing.” …
Brands should make it their goal to integrate mobile communications, specifically mobile messaging, within their overarching brand strategy. “The mobile phone has given the consumer basically a steroid injection of accessibility and availability of …
I recently interviewed a good friend of mine, Liz Skalla. In our discussion Liz reviewed three critical success factors for business successful: 1) positioning, 2) clear and concise messaging and 3) a go-to-market plan. …
Co-authored with Max Thorpe. To kick off November, the mCordis team took a short break from the much-needed fall rain in California and traveled to Miami, Florida for the third annual eBev 2015 conference, …
Like other leading retailers, including Khol's (see image to the right) or Whole Foods, Kroger, at a test store in Cincinnati, Ohio, recently announced that it is testing what one day may be a common fixture …
Published by Mobile Marketer, October 19, 2015; also available on American Marketer. There are a number of leading trends that all marketers need to start paying attention to, including consumers’ desire to access content …
Co-authored with Max Thorpe. What is the use of writing content for your blog if nobody is going to read it? A recent study composed by Buzzsumo and Moz indicated that out of a sample of 100,000 internet …
Marketing is drastically different than it was twenty years ago. The pace of product and service development has increased, thus giving consumers a wide range of choice. Likewise, the channels to market and the …
Co-authored with Max Thorpe. Consumer response to traditional forms of marketing is waning. Consumers are bombarded by traditional, “outbound” marketing and advertising, including point of purchase displays, promotional signs, “annoying” emails, miss-timed texts, solicitation …
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