Written by: Michael Becker
Michael Becker interviews Sarah Woodward, director of business development at stable/kernel. Recently recognized as 1 of the 25 Women to Watch in 2016 by Mobile Marketer. Sarah provides an insightful perspective on IoT and how people are taking …
In this episode of the mobile insight series, Michael Becker interviews Jamie Turner, CEO of SIXTY Marketing and 60 Second Marketer, on the upcoming Mobile X Festival. When: May 11-12, 2016 Where: @ Scheller College of Business 800 West Peachtree …
A Night Out with Restaurant Executives, a Waterfall Sponsored Dinner & Cocktail Reception in Atlanta
We recently had the pleasure of hosting, along with Rob Crews, a former restaurant CMO, an intimate networking dinner and cocktail reception for restaurant industry executives in Atlanta. The dinner was made possible by Waterfall, a leading …
In this episode of the mobile insight series Michael Becker interviews Jenn Herman about the uses of social media channels for marketing, specifically Instagram. Jenn is an award winner blogger. She was recognized for the 3rd …
More and more brands are moving their marketing expenditures to digital. Last November Campbell's Soup increased its digital marketing budget from 22% to 40%, while PepsiCo reportedly put 40% of its Super Bowl budget to digital. Digital, …
Find out from two leaders in the marketing industry, how marketing has evolved and a preview of the UMSL Midwest Digital Marketing Conference. mCordis’ Michael Becker interviews Perry Drake, the assistant professor of social …
mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Cofounder of Mowingo. Mowingo works with brands and agencies (most recently McDonald's--see image) to develop apps that will engage people when they are away from …
The travel and hospitality industry is enormous, having a massive economic impact globally, annually generating an estimated $6.5 trillion dollars, worldwide.[1] To support industry growth and to serve the traveler enterprises in the travel and …
On the eve of the Super Bowl, Domino’s has done it again. Just say “Hey Alexa open Domino’s and place my Easy Order”. That is all it takes. In 30 minutes you’ll have your piping hot, …
By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms. Now and into the discernable future, direct communication media, …
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