Written by: Michael Becker
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An Interview with Phoji

Michael Becker speaks with Jon Christensen from Phoji. Phoji gives you the power to create an emoji-like experience using a real photo, which allows brands to embed links, offers, and promotions in a text message, …
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May 24, 2016
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Reducing Friction and Delivering Value

Let's face it, regardless of your station or stage in life, there are moments that can just be challenging, a grind, literally.   There is so much friction in getting things done that we'll …
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May 16, 2016
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Introducing Automated Individual Communications

The landscape and practice of marketing, across nearly every industry around the world, is evolving at an ever-increasing pace. Leading marketers are finding new ways to approach and engage the people they serve. This …
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May 9, 2016
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Appboy recognizes Michael Becker as a top mobile influencer–Thanks!

A huge thanks to Appboy for including me in their top 14 Mobile Marketing Twitter influencers to follow. Technology has advanced tremendously in the past decade and it’s showing no signs of slowing down. This rapid pace …
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April 29, 2016
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An Interview with Candy Lab

In this episode of the mobile insight series Michael Becker speaks with the dynamic duo, Andrew Couch and Andrew Kirkland on Augmented Reality (AR) powered by Candy Lab. While many people may associate AR with the distant …
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April 22, 2016
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Musings on the future, introducing the personal data store

The market is evolving. The way we serve individuals is evolving.   I had just my first Blue Apron meal. It was delicious and catered to my individual needs. Businesses must focus on being …
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April 13, 2016
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An Interview with Adam Spector from LiftIgniter

Michael Becker interviews Adam Spector, Co-Founder and Head of Business at LiftIgniter, discussing how machine learning can deliver personalization at scale. Watch the video to find out more about the key issues that publishers are currently …
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March 28, 2016
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The Need for Lifelong Learning, especially in mobile

Do you sometimes feel overwhelmed by the changes going on around you? Do you feel like you are underprepared, untrained and under-resourced to meet the challenges of digital changes around you? It is not …
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March 28, 2016
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An Interview with Jeff White from Gravy

Michael Becker interviews Jeff White, CEO and Founder of Gravy, the only behavioral analytics and segmentation provider.  This 13-minute video is definitely worth watching. Becker and White dive into the concept of the "physical cookie". …
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March 21, 2016
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An Interview with Max Semenchuk from Seductive Mobile

Michael Becker interviews Max Semenchuk, CEO of Seductive Mobile, an app development company.  Seductive Mobile develops mobile apps for business, (excluding games) primarily service apps. In this video, Max shares his insights on the process of …
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March 21, 2016

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