Written by: Michael Becker
Imagine being able to test new consumer packaged good (CPG) products and gain invaluable, rapid, and actionable shopper and consumer feedback before and as the products go to market by engaging thousands of eager …
The Internet of Things, the collection of billions of devices, networks and services binding society, is upon us. As referenced in Katy' Bachman's article, according to Michael J. Becker, in support of Somo as …
The following are the consumer and marketer behavior, technology, data and business themes that mCordis’ believes will be a priority for marketers in 2015 and beyond. These themes are complex, with a number of …
Co-authored with Andy Favell The rapid growth in the use of mobile technologies, particularly the use of smartphones and tablets, has had a dramatic effect on market research. So much so that mobile market …
Google is experimenting with a new Internet business model, it is letting users pay for an advertising free Internet experience. Information on the service, Google Contributor, is limited but here is the basic overview. To participate …
There’s no getting around it. We live in a complex and increasingly fragmented world that is changing constantly. For marketers, ever-changing complexity and fragmentation create many challenges. Due to changes in consumer behavior, many …
Mr. Becker, Co-Founder and Managing Partner for Global Mobile Strategy and Education Marketing Company, mCordis, and Professor of Mobile Marketing at National University, is Being Recognized for Leadership as Entrepreneur, Evangelist and Educator San Diego, Calif. - …
If you have not noticed, it is a mobile-digital world. New research released from eMarketer today reports that mobile is taking the lion share of our digital attention and is quickly on path to taking over …
Through advanced analytics, marketers are learning that customer behavior is not evenly distributed across the customer journey. Insights from a 2013 xAd study found that mobile use by consumers is influenced by a number of factors, …
In 2014 I contributed the Mobile Marketing chapter to the DMA 2014 Statistical Fact Book. Click here to read the complete chapter.
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