Written by: Michael Becker
In the excellent documentary “Terms & Conditions May Apply” the filmmakers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product …
FOR IMMEDIATE RELEASE …
As 2016 comes to an end and as we all look towards 2017, I’d like to wish all those out there in my community happy holidays and best wishes for 2017. I’d also like …
mCordis recently had the pleasure of hosting an intimate networking dinner and cocktail reception at Whiskey Cake Kitchen and Bar in Dallas, Texas. The dinner was produced by mCordis and Rob Crews, a former restaurant CMO, and supported …
We now live in the age of the connected individual. How should marketers respond? What has changed and what remains the same? In many ways nothing has changed; the fundamental task for marketers is …
Michael Becker interviews Tony Pearce, CEO of GRABR. GRABR, compared to a combination of Facebook and Pinterest, is a social platform that primarily consisted of gamers. It now serves as a white label platform …
Michael Becker speaks with Paul Gray, Director of Platform Services at Kik. Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. It differs from other messengers because it is …
The proliferation of connected devices, their falling cost and the ubiquitous connectivity they give us the ability to be constantly connected. That constant connection has lead to us living in a state of connectedness. …
It’s marketing, that’s all it is. It is easy to get distracted from the fundamentals of marketing with the vast number of new terms everyone is throwing around nowadays, but the fundamentals of marketing …
A core tenant of The Connected Marketer is understanding; that is, marketers need to understand the individuals they're serving. They need to understand the individual's needs, wants, and desires and the actions individuals take …
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