Written by: Michael Becker
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What I learned while on my way to get my laptop fixed – data, services, and gratitude

There are few words that business professionals and academics that live by their computer ever want to hear. These include, “hard drive failure,” “malfunctioning screen,” and in my case, just this last week “logic …
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April 3, 2017
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Happy Birthday, Mobile Phone!

Here is wishing the mobile “cellular” phone a hearty 44th birthday. It was on this day, April 3, 1973, that Martin “Marty” Cooper made the world’s first cellular demonstration. The phone, the DynaTAC, weighing in just …
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April 2, 2017
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The Era Of The Connected Marketer: 5 Questions For Michael Becker

An interview By Connie Hwong.Posted March 27, 2017 Michael Becker is a Co-Founder & Managing Partner for mCordis, a mobile and connected marketing strategic advisory and marketing educational services provider, and The Connected Marketer Institute, a …
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March 27, 2017
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Customer Experience is Paramount When Messaging in the Age of The Connected Individual

Messaging used to be so easy. You pulled out a pen, wrote someone a note, put a stamp on it and dropped it in the mailbox.  Then, some days later, or perhaps a week …
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March 21, 2017
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Global Regulatory Discord and The Dawn of The Personal Information Economy

"While the U.S. administration is dialing-back on regulations that protect personal information, European regulators are ratcheting them up." Michael Becker “We’ve lost control of our personal data." Tim Berners-Lee. Remember Orwell’s book “1984”? It turns …
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March 20, 2017
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Part 5: The 11 principles of Connected Marketing

The more connected devices and services people have in their lives, the more they live in a state of constant connectivity. The more constantly connected they are, the more they have a mindset of …
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March 1, 2017
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Marketing in the Digital Age: How data helps fight entropy

Article reprinted from Mobile Marketer and Luxury Daily. For decades, marketers such as Procter & Gamble Co., Walmart, Coca-Coca Co. and the unnamed thousands from around the world have used, and in many cases invented, qualitative and …
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February 5, 2017
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CMO’s Notebook: Takeaways From The Connected Marketer Summit

Steve Cook, a columnist for CMO.com interviewed Michael Becker on key takeaways from The Connect Marketer Summit, a conference he co-organized. Interview Excerpt As quickly as the Mobile-First Age appeared, we are now rapidly …
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February 3, 2017
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Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

The more connected devices we have in our lives, the more we are constantly connected. That constant connection leads to us living in a state of constant connectedness. Living in a state of connectedness …
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February 1, 2017
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Part 3: Personal Data: The Heart of Connected Marketing

Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.
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February 1, 2017

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