Books & Journals

Part 3: Personal Data: The Heart of Connected Marketing

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By Michael Becker
 · 
February 1, 2017
 · 
1 min read

Personal Data powers Connected Marketing.

It is going to change the relationship between brands and connected individuals.

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.

Tagged: Personal Data · The Connected Individual · The Connected Marketer · The Personal Information Economy
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