Latest in: The Personal Information Economy
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Aligning the 3 Pillars of the Personal Data and Identity Marketplace

Published by the Mobile Ecosystem Forum on September 29, 2022 For industry and society to function effectively, we need trust: “to have and maintain confidence in the honesty of another (an individual, system, service, …
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September 30, 2022
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What’s your data worth? Coffee & Croissant? How about a Job?

The article was published on American Marketer on May 14, 2019. Launched in 2013 Shiru Cafe has created a new way to connect students and prospective employers. Cash Not Accepted Here; Turning Data Into …
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April 30, 2019
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“We Are The Future” – A Video To Prepare You for Your Future

I absolutely love this video! Back on Feb 7, 2011, the team at PHD released "We Are The Future" as a promotional video to stimulate discussion within the marketing industry. I've been referencing it …
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April 29, 2019
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Michael Becker to Speak At MyData 2019

I've been accepted to deliver two talks, a keynote and workshop, at MyData 2019, September 25-27, in Helsinki Finland. I'm very excited. Keynote: Understanding & Extracting The Value of Personal Data Steps Toward Enabling …
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April 27, 2019
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Seeing privacy, brand safety and media buying through the personal data value exchange matrix

This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA …
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April 13, 2019
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Part 3: Personal Data: The Heart of Connected Marketing

Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.
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February 1, 2017

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