The more connected devices and services people have in their lives, the more they live in a state of constant connectivity.

The more constantly connected they are, the more they have a mindset of “connectedness” – an awareness that they are constantly connected to their digital selves.

That connectedness has caused and enabled irrevocable change in their expectations and behaviour.

The three combined; the means of connection, the connectedness mindset, and behavioural change lead to everyone becoming connected individuals (not consumers).

Serving the Connected individual requires a different approach; one that focuses on creating connected brands. These connected brands will be created by The Connected Marketer.

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.