Michael Becker speaks with Paul Gray, Director of Platform Services at Kik.  Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. It differs from other messengers because it is a private messaging channel contrary to Instagram and Snapchat, which are much more broadcasting focused.

Becker and Gray examine how marketing has evolved in the case that consumers are beginning a conversation with brands using Kik’s promoted chats. Kik recently helped with a Burger King campaign (see image above) driving engagement around the return of their chicken fries. Listen to the interview to hear how brands like Burger King are giving traditional chat bots a personality and ultimately driving consumer engagement.