We now live in the age of the connected individual. How should marketers respond? What has changed and what remains the same?

In many ways nothing has changed; the fundamental task for marketers is to understand the needs of their target audience and find a way to meet those needs in a mutually valuable way. But the needs and expectations of those connected individuals has changed.

The Connected Marketer approach offers a way to understand connected individuals, to enable them, to make their lives easier and ultimately to serve them.

The underlying principle of being a Connected Marketer is to create value with those individuals, not from them.

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.