It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building sweepstakes and related promos, …
It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building sweepstakes and related promos, …
You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever …
This paper reviews an article by Key Pousttchi and Dietmar Wiedemann titled “A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research” (2006). In the article, the authors …
Coauthored by Michael Hanley and Michael Becker Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and mobile advertising acceptance. Results show that incentives …
Coauthored by Michael Hanley and Michael Becker. No one said creating a mobile channel would be easy Depending on your point of view and which consumer, direct, channel, advertising or trade and research marketing …
The concept of mobile marketing, marketing through the mobile channel, is rapidly taking shape. The industry and academia have recognized that mobile marketing is a broad and complex subject worthy of much attention and …
Coauthored by Michael Hanley and Michael Becker Much like the milestones being reached and exceeded seemingly daily in the mobile marketing industry, this journal reaches a milestone of its own with the June issue: …
This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”). Part …
Coauthored by Michael Hanley and Michael Becker The response from the mobile marketing industry and academic researchers to the premier issue, June. 2006, of this journal, has been very positive. Interest in the journal …
