“…the ‘connected customer’ era may change the paradigm for effective marketing strategy.”(Marketing Science Institute 2006) Consumers and business customers are gaining significant power in today’s technologically advanced digital, virtual and globalized world. More than …
The writings of academics and practicing managers can take many forms and can serve many purposes. For instance, conceptual pieces are used to espouse ideas, case studies and white papers are used to explain …
The mobile age is upon us and the use of strategic alliances amongst the players within the mobile ecosystem is rapidly becoming a business imperative (Overby, 2005). This is due to the fact that …
"The attributes inherent to mobile marketing - i.e., personalization, ubiquity [i.e. anytime anywhere access], interactivity, and localization - generate the significant potential for this innovative form of commercial communication." (Bauer et al. 2005) In …
Barring any economic, political, environmental, or social catastrophe, 2006 is going to be a banner year for mobile marketing and mobile data services. The following details seven predictions for 2006 and discusses their impact …
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile subscribers in June of this year exchanged 7.25 billion text messages across US mobile …
