Written by: Michael Becker
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An Interview with Sarah Ramirez: Facebook introduces new capabilities for businesses, influencers

Sarah Ramirez at Luxury Daily reached out and asked me some questions about Facebooks' recent announcements, Which new feature (Instagram Checkout for creators, WhatsApp Business, other, etc.) do you think is most significant for …
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May 2, 2019
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What’s your data worth? Coffee & Croissant? How about a Job?

The article was published on American Marketer on May 14, 2019. Launched in 2013 Shiru Cafe has created a new way to connect students and prospective employers. Cash Not Accepted Here; Turning Data Into …
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April 30, 2019
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“We Are The Future” – A Video To Prepare You for Your Future

I absolutely love this video! Back on Feb 7, 2011, the team at PHD released "We Are The Future" as a promotional video to stimulate discussion within the marketing industry. I've been referencing it …
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April 29, 2019
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Michael Becker to Speak At MyData 2019

I've been accepted to deliver two talks, a keynote and workshop, at MyData 2019, September 25-27, in Helsinki Finland. I'm very excited. Keynote: Understanding & Extracting The Value of Personal Data Steps Toward Enabling …
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April 27, 2019
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You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

Zeynep Tufekci, an information science professor, wrote a powerful and timely piece in the New York Times this week, Think You’re Discreet Online? Think Again (Tufekci, 2019). She wrote about data inference, a topic …
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April 27, 2019
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How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

I was recently interviewed by Michael Becker (ya, he has the same name as me) from Emarsys, who wrong a great piece on Omnichannel marketing. You can find the full article here, including my …
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April 20, 2019
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Seeing privacy, brand safety and media buying through the personal data value exchange matrix

This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA …
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April 13, 2019
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The New Internet: Getting Ready for Decentralized Identity & The Personal Information Economy

What's one of the biggest things on the peripheral of tech that is (should be) capturing people's attention so that they can prepare for the future? For me, the answer is decentralized identity. Decentralized …
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April 6, 2019
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MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… …
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March 21, 2019
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Exporting your passwords out of Google Chrome

Let's face it, we've all done it, fallen to the allure of letting our browsers, like Google Chrome, store our usernames and passwords. We do it because it is really convenient. The problem with …
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March 17, 2019

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