Latest in: Trust

The ID and Auth Landscape: The Identity Nexus and Why ART Must Be True

I had an amazing time organizing the MEF CONNECTS ID & AUTH: The Dawn of Personal Data & Identity hybrid event. It was such a joy working with all 38 speakers for the event. …
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June 11, 2023
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Consumer Empowerment and PIMS Adoption

I reveal the secrets of PIMS and the Personal Information Economy in my recent MEF Global Forum session. Encouraging organizations to consider incorporating a PIMS into their strategy as a critical next step. Below …
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March 12, 2023
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Sneak Peak: MEF 9th Annual Consumer Trust Study

    I started the MEF Global Forum along with Dario Betti, CEO of MEF, and Barbara Langer, Founder and Director of Insight Angels, to discuss the latest trends in mobile and privacy. Including …
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March 11, 2023
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Whitepaper: Is It Rude to Ask Your Age?

Worldwide, policymakers, in response to measurable threats and harms to children online and due to a desire to make the Internet safer for children, are updating existing and issuing new age verification and assurance …
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February 25, 2023
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Aligning the 3 Pillars of the Personal Data and Identity Marketplace

Published by the Mobile Ecosystem Forum on September 29, 2022 For industry and society to function effectively, we need trust: “to have and maintain confidence in the honesty of another (an individual, system, service, …
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September 30, 2022
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Webinar: Becker & Betti discuss insights from the MEF 5th Annual Global Consumer Trust Report 2018

The Mobile Ecosystem Forum (MEF) in November 2018 published the MEF 5th Annual Global Consumer Report Study, which as underwritten by Assurant. The report probes the attitudes of smartphone users across ten markets and …
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January 24, 2019
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Prepare Yourself For a Fundamental Shift in Marketing: From Permission Based Marketing to Informed Access Based Marketing

In the excellent documentary “Terms & Conditions May Apply” the filmmakers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product …
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January 24, 2017
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The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model

My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen's book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years the adoption of mobile …
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January 1, 2008
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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”).  Part …
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January 1, 2007
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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part One of Two

Over the past few years, consumer adoption of mobile phones has swelled and along with it a new channel of marketing has emerged.  Marketers have shown increasing interest in communicating with customers and prospects …
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November 1, 2006

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