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Do you sometimes feel overwhelmed by the changes going on around you? Do you feel like you are underprepared, untrained and under-resourced to meet the challenges of digital changes around you? It is not …
A Night Out with Restaurant Executives, a Waterfall Sponsored Dinner & Cocktail Reception in Atlanta
We recently had the pleasure of hosting, along with Rob Crews, a former restaurant CMO, an intimate networking dinner and cocktail reception for restaurant industry executives in Atlanta. The dinner was made possible by Waterfall, a leading …
More and more brands are moving their marketing expenditures to digital. Last November Campbell's Soup increased its digital marketing budget from 22% to 40%, while PepsiCo reportedly put 40% of its Super Bowl budget to digital. Digital, …
The travel and hospitality industry is enormous, having a massive economic impact globally, annually generating an estimated $6.5 trillion dollars, worldwide.[1] To support industry growth and to serve the traveler enterprises in the travel and …
By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms. Now and into the discernable future, direct communication media, …
Back in October 2015, the e-tailing group released some fascinating insights around the current state of omnichannel execution. According to the group's study “significant gaps” exist between people’s expectations for what the shopping experience should be like and what retailers …
Brands should make it their goal to integrate mobile communications, specifically mobile messaging, within their overarching brand strategy. “The mobile phone has given the consumer basically a steroid injection of accessibility and availability of …
Co-authored with Max Thorpe. To kick off November, the mCordis team took a short break from the much-needed fall rain in California and traveled to Miami, Florida for the third annual eBev 2015 conference, …
Miami offers a warm breath of fresh air in the brisk month of November. It was also home to the 2015 eBev (electronic beverage) conference. eBev 2015 featured keynotes, panels and breakouts delivered and led …
Like other leading retailers, including Khol's (see image to the right) or Whole Foods, Kroger, at a test store in Cincinnati, Ohio, recently announced that it is testing what one day may be a common fixture …
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