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Back in 2010, I was interviewed by The Wall Street Journal's Scott Thurm and Yukari in the article "Your Apps Are Watching You" on the central role mobile is and will play in our lives, specifically when it …
Marketers need to respect 'intimate data' (rather than big data). The recent release and fallout from the Panama Papers is just one in a long line of digital data breaches that show just how …
Published by Mobile Commerce Daily, published on August 3, 201Co-authored with Max Thorpe. SANTA CLARA, CA – The mCordis team was fortunate to attend the IoT Influencers Summit (#IoTSummit) held at the technically advanced …
Marketers use media channels to deliver their message and guide people along the customer journey. Media channels are the collection of various mediums, including print, out-of-home, retail, newspaper, radio, television, websites, email, text messaging, …
TAge The Age of the Consumer Gives Way to The Rise of The Connected IndividualThere is another dynamic at work affecting marketing, beyond the highs and lows of media. Forrester refers to this dynamic …
Let's face it, achieving success is not easy. It takes a lot of effort, skill and luck to be successful. What is considered success will vary by the organization and by the individual; however, in …
Let's face it, regardless of your station or stage in life, there are moments that can just be challenging, a grind, literally. There is so much friction in getting things done that we'll …
The landscape and practice of marketing, across nearly every industry around the world, is evolving at an ever-increasing pace. Leading marketers are finding new ways to approach and engage the people they serve. This …
A huge thanks to Appboy for including me in their top 14 Mobile Marketing Twitter influencers to follow. Technology has advanced tremendously in the past decade and it’s showing no signs of slowing down. This rapid pace …
The market is evolving. The way we serve individuals is evolving. I had just my first Blue Apron meal. It was delicious and catered to my individual needs. Businesses must focus on being …
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