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Business and marketing are driven by data. We’re amassing massive amounts of data to target people with advertising, engage them on social media sites, interact with them directly, and to power predictive-automated marketing models. …
There are few words that business professionals and academics that live by their computer ever want to hear. These include, “hard drive failure,” “malfunctioning screen,” and in my case, just this last week “logic …
Here is wishing the mobile “cellular” phone a hearty 44th birthday. It was on this day, April 3, 1973, that Martin “Marty” Cooper made the world’s first cellular demonstration. The phone, the DynaTAC, weighing in just …
Messaging used to be so easy. You pulled out a pen, wrote someone a note, put a stamp on it and dropped it in the mailbox. Then, some days later, or perhaps a week …
"While the U.S. administration is dialing-back on regulations that protect personal information, European regulators are ratcheting them up." Michael Becker “We’ve lost control of our personal data." Tim Berners-Lee. Remember Orwell’s book “1984”? It turns …
Article reprinted from Mobile Marketer and Luxury Daily. For decades, marketers such as Procter & Gamble Co., Walmart, Coca-Coca Co. and the unnamed thousands from around the world have used, and in many cases invented, qualitative and …
In the excellent documentary “Terms & Conditions May Apply” the filmmakers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product …
As 2016 comes to an end and as we all look towards 2017, I’d like to wish all those out there in my community happy holidays and best wishes for 2017. I’d also like …
It’s marketing, that’s all it is. It is easy to get distracted from the fundamentals of marketing with the vast number of new terms everyone is throwing around nowadays, but the fundamentals of marketing …
A core tenant of The Connected Marketer is understanding; that is, marketers need to understand the individuals they're serving. They need to understand the individual's needs, wants, and desires and the actions individuals take …
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