by Jay O'Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, …

By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms.  Now and into the discernable future, direct communication media, …

There is little doubt now that the mobile phone and related wirelessly enabled devices like the Apple iTouch, Amazon Kindle, Sony PSP and a slew of others have become an important fixture in the …

This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”).  Part …

Over the past few years, consumer adoption of mobile phones has swelled and along with it a new channel of marketing has emerged.  Marketers have shown increasing interest in communicating with customers and prospects …