A whitepaper sponsored by MSL – Part 1 of a two-part Series. This report was co-authored with Dr. Phil Hendrix, Andy Favell, and Paul Berney. Leading restaurants, especially quick service and fast casual† , …

A whitepaper sponsored by MSL – Part 2 of a two-part Series. Co-authored with Phil Hendrix, IMMR. When introducing their new mobile app last fall Taco Bell’s CEO referred to it as “the biggest …