The maturing of the mobile channel, its ubiquity and the potential for personal, one-to-one contextually-relevant interactive exchanges with friends, colleagues, prospects, clients, customers, investors, the press, and society is driving marketers and consumers to …

You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever …

Coauthored by Michael Hanley and Michael Becker Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and mobile advertising acceptance. Results show that incentives …

Coauthored by Michael Hanley and Michael Becker. No one said creating a mobile channel would be easy Depending on your point of view and which consumer, direct, channel, advertising or trade and research marketing …

My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen's book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years the adoption of mobile …

The concept of mobile marketing, marketing through the mobile channel, is rapidly taking shape. The industry and academia have recognized that mobile marketing is a broad and complex subject worthy of much attention and …

Coauthored by Michael Hanley and Michael Becker Much like the milestones being reached and exceeded seemingly daily in the mobile marketing industry, this journal reaches a milestone of its own with the June issue: …

Coauthored by Michael Hanley and Michael Becker The response from the mobile marketing industry and academic researchers to the premier issue, June. 2006, of this journal, has been very positive. Interest in the journal …

Reviewer’s Note: This study employs an online survey to validate mobile advertising acceptance factors and the types of incentives needed to motivate college students to accept advertisements on their cell phones. Results showed that …

The writings of academics and practicing managers can take many forms and can serve many purposes. For instance, conceptual pieces are used to espouse ideas, case studies and white papers are used to explain …