ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer …
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share …
The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click …
New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click …
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making …
The transitional changes impacting mobile marketing are being felt across the industry. New devices and players are entering the market, seemingly on a daily basis. Social media and location-based services are challenging our understanding …
Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing …
The mobile phone is increasingly becoming a critical fixture of the lives of the majority of the world’s population. People are using their mobile phone for a wide range of activities, including personal communications, …
In Strategic Mobile Design by Joseph Cartman and Richard Ting (2009) interviewed me about the development of mobile marketing solutions and services. In the interview, we discuss the future of the mobile internet, smartphones, …
