This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA …

Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association "Academic Review:  Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit".  This article reviewed the concept of …