AdMob, one of the world’s leading mobile advertising networks, recently released the September 2007 AdMob Network Metrics Report (AdMob 2007).  This report provides details on mobile advertisement impressions generated through the AdMob global mobile …

We live in a mobile world.  We live in a world where the majority of the global population carries with them a mobile phone or wirelessly enabled mobile terminal.  It is estimated that nearly …

Partnering with mobile service providers To take advantage of the capabilities of the mobile channel for your marketing, you need to be able to adjust, in real time, to the diversity of the mobile …

Coauthored by Michael Hanley and Michael Becker Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and mobile advertising acceptance. Results show that incentives …

Reviewer’s Note: This study employs an online survey to validate mobile advertising acceptance factors and the types of incentives needed to motivate college students to accept advertisements on their cell phones. Results showed that …