I had a thoroughly enjoyable time alongside fellow industry leaders at the Mobile Ecosystem Forum's MEF Connects LATAM event on August 18, 2021. Speakers: Jason Pareja Jauregui, Product Development Manager – B89 Breno Pilar, …

Marketers use media channels to deliver their message and guide people along the customer journey. Media channels are the collection of various mediums, including print, out-of-home, retail, newspaper, radio, television, websites, email, text messaging, …

By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms.  Now and into the discernable future, direct communication media, …