The role of marketing is to put buyers together with sellers. In the ideal, theoretical scenario marketing is not required to grow a business. A buyer expresses a need and is immediately matched with …

Marketing is undergoing an evolution right before our very eyes. Marketers take note: a Copernican Event is nearing. Soon, everyone will recognize that people are the center of the shopper universe. As a consequence, marketers …

This article was originally published by eM+C January 31, 2011. One of the most unusual sights and impressive natural phenomenon’s in South America is the junction of the Amazon River and its Rio Negro tributary, …

Recently a graduate student doing research into mobile marketing practices asked me: "What are the major debates involving agencies and advertisers?" This s a good question because it provides an opportunity to refine our …