Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association "Academic Review:  Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit".  This article reviewed the concept of …

Over the last quarter century, there has been an undercurrent of activity affecting the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis.  Not a simple paradigm shift, …