Latest in: Customer Managed Interactions
Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association "Academic Review: Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit". This article reviewed the concept of …
Over the last quarter century, there has been an undercurrent of activity affecting the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis. Not a simple paradigm shift, …
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