Michael Becker interviews Max Semenchuk, CEO of Seductive Mobile, an app development company. 

Seductive Mobile develops mobile apps for business, (excluding games) primarily service apps. In this video, Max shares his insights on the process of creating apps for mobile phones as well as describing the difference between native apps and web apps. This interview will also give viewers an understanding of why they should create an app and who they should be creating it for. Lastly, Max describes the best practices and the common mistakes involved in creating apps.