In this episode of the Mobile and Connected Marketing Insight Series Michael Becker speaks with Christopher Howley and Alison Parr from Registria. Registria is a SAAS solution that is purposed to connect brands to the people who buy them. Most brands don't know the people who purchase their products unless they're part of the 5% that registers their products. Registria takes the time and stress out of registering products by making it very simple for customers to use, and easy for brands to understand. 

Registria is the grease in the relationship between brands and consumers to make the user experience as frictionless as possible. Consumers can easily speak with a brand representative and ask any questions they might have. Furthermore, Registria allows brands to have a much better understanding of who their customers are, and how to serve them better. Watch the video to find out more details about the onboarding process, and the tremendous success Registria has had, from registering refrigerators to frying pans, and everything in between.