The proliferation of connected devices, their falling cost and the ubiquitous
connectivity they give us the ability to be constantly connected.

That constant connection has lead to us living in a state of connectedness.
That connectedness has caused an enabled an irrevocable change in our
behavior.

The combination of those factors has changed the nature of the relationship
between brands and individuals.

They are putting the individual in control

Click here to download the eBook (.pdf, 5MB)

The eBook was authored in collaboration with Paul Berney.