Mobile has risen from marketing-tactic status to core critical strategy. But that comes as no surprise to Michael Becker.

Becker is co-founder and managing partner of mCordis, which aims to put “mobile at the heart of marketing.” Before that he was North America managing director of the Mobile Marketing Association, where he also served on the board for a decade. I caught up with Becker at the Mobility Live conference, in Atlanta, where I interviewed him about what is happening in the fast-moving mobile space—and where it is heading. 

mCordis, which aims to put “mobile at the heart of marketing.” Before that he was North America managing director of the Mobile Marketing Association, where he also served on the board for a decade. I caught up with Becker at the Mobility Live conference, in Atlanta, where I interviewed him about what is happening in the fast-moving mobile space—and where it is heading. 

Read on for our conversation. See the complete interview on COM.com by Adobe.