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Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

by Jay O’Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, MMS, RCS), email, social media, chatbots (i.e. for support and conversational commerce), proximity alerts, and more than a dozen over-the-top apps […]

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