I reveal the secrets of PIMS and the Personal Information Economy in my recent MEF Global Forum session. Encouraging organizations to consider incorporating a PIMS into their strategy as a critical next step. Below is the abstract of what I covered in my session, and if you unfortunately missed this prolific event you can watch […]
I started the MEF Global Forum along with Dario Betti, CEO of MEF, and Barbara Langer, Founder and Director of Insight Angels, to discuss the latest trends in mobile and privacy. Including a preview of the MEF Consumer Trust Study, which is in its 9th year, investigates consumer opinions at the intersection of […]
Worldwide, policymakers, in response to measurable threats and harms to children online and due to a desire to make the Internet safer for children, are updating existing and issuing new age verification and assurance regulations. Age verification is the practice of verifying an individual’s age. Age assurance is a process of verifying or estimating, with […]
Published by the Mobile Ecosystem Forum on September 29, 2022 For industry and society to function effectively, we need trust: “to have and maintain confidence in the honesty of another (an individual, system, service, or process) to meet their social, commercial and civic obligations.”. In the context of today’s digitally-driven society—with so many actors, systems, […]
The Mobile Ecosystem Forum (MEF) in November 2018 published the MEF 5th Annual Global Consumer Report Study, which as underwritten by Assurant. The report probes the attitudes of smartphone users across ten markets and provides insights into consumers views at the intersection of connected device usages, personal information, privacy, and trust. In this webinar, Michael […]
In the excellent documentary “Terms & Conditions May Apply” the filmmakers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product or service they engage with. The documentary is well worth seeking out on Netflix or elsewhere if only to laugh at […]
My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen’s book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years the adoption of mobile phones and associated voice and data wireless services has swelled, a trend that does not seem to be slowing. Today, there […]
This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”). Part one of this article presents the hypothesis that a firm’s privacy and preferences management program could positively influence consumer trust in […]
Over the past few years, consumer adoption of mobile phones has swelled and along with it a new channel of marketing has emerged. Marketers have shown increasing interest in communicating with customers and prospects via the mobile channel, i.e. employing mobile marketing within the marketing mix and engaging consumers over their mobile phones. Mobile marketing […]