Trust

Webinar: Becker & Betti discuss insights from the  MEF 5th Annual Global Consumer Trust Report 2018

Webinar: Becker & Betti discuss insights from the MEF 5th Annual Global Consumer Trust Report 2018

The Mobile Ecosystem Forum (MEF) in November 2018 published the MEF 5th Annual Global Consumer Report Study, which as underwritten by Assurant. The report probes the attitudes of smartphone users across ten markets and provides insights into consumers views at the intersection of connected device usages, personal information, privacy, and trust. In this webinar, Michael […]

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Prepare Yourself For a Fundamental Shift in Marketing: From Permission Based Marketing to Informed Access Based Marketing

Prepare Yourself For a Fundamental Shift in Marketing: From Permission Based Marketing to Informed Access Based Marketing

In the excellent documentary “Terms & Conditions May Apply” the filmmakers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product or service they engage with. The documentary is well worth seeking out on Netflix or elsewhere if only to laugh at […]

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The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model

The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model

My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen’s book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years the adoption of mobile phones and associated voice and data wireless services has swelled, a trend that does not seem to be slowing. Today, there […]

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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”).  Part one of this article presents the hypothesis that a firm’s privacy and preferences management program could positively influence consumer trust in […]

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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part One of Two

Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part One of Two

Over the past few years, consumer adoption of mobile phones has swelled and along with it a new channel of marketing has emerged.  Marketers have shown increasing interest in communicating with customers and prospects via the mobile channel, i.e. employing mobile marketing within the marketing mix and engaging consumers over their mobile phones.  Mobile marketing […]

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