Published by the Mobile Ecosystem Forum on September 29, 2022 For industry and society to function effectively, we need trust: “to have and maintain confidence in the honesty of another (an individual, system, service, or process) to meet their social, commercial and civic obligations.”. In the context of today’s digitally-driven society—with so many actors, systems, […]
The article was published on American Marketer on May 14, 2019. Launched in 2013 Shiru Cafe has created a new way to connect students and prospective employers. Cash Not Accepted Here; Turning Data Into Currency At Shiru Cafe students get their coffee and beverages, study space, career information, and a place to hold meetups and […]
I absolutely love this video! Back on Feb 7, 2011, the team at PHD released “We Are The Future” as a promotional video to stimulate discussion within the marketing industry. I’ve been referencing it for years in my classes. It is as relevant today as it was back then, more so in fact. The video […]
I’ve been accepted to deliver two talks, a keynote and workshop, at MyData 2019, September 25-27, in Helsinki Finland. I’m very excited. Keynote: Understanding & Extracting The Value of Personal Data Steps Toward Enabling the Personal Information Economy Abstract: What’s the value of personal data and how do we extract it?” is a question being […]
This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA Media Conference in Orlando, FL, Mr. Pritchard – representing one of the largest global advertisers in the world – raised a […]
Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.