The Connected Marketer

Part 5: The 11 principles of Connected Marketing

Part 5: The 11 principles of Connected Marketing

The more connected devices and services people have in their lives, the more they live in a state of constant connectivity. The more constantly connected they are, the more they have a mindset of “connectedness” – an awareness that they are constantly connected to their digital selves. That connectedness has caused and enabled irrevocable change […]

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CMO’s Notebook: Takeaways From The Connected Marketer Summit

CMO’s Notebook: Takeaways From The Connected Marketer Summit

Steve Cook, a columnist for CMO.com interviewed Michael Becker on key takeaways from The Connect Marketer Summit, a conference he co-organized. Interview Excerpt As quickly as the Mobile-First Age appeared, we are now rapidly entering the “Connected Individual Age.” (Think: smart devices, IoT, and AI companions.) This transition requires marketers to become “Connected Marketers,” with […]

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Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

Part 4: The Connected Marketer TCMI Summit & Awards Collected Insights From speakers and panelists

The more connected devices we have in our lives, the more we are constantly connected. That constant connection leads to us living in a state of constant connectedness. Living in a state of connectedness has both caused and enabled an irrevocable change in our behavior. This leads to the rise of The Connected Marketer. Collectively […]

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Part 3: Personal Data: The Heart of Connected Marketing

Part 3: Personal Data: The Heart of Connected Marketing

Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.

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