SMS

SMS and Coupons, a Powerful Combination for Retail, CPG & QSR

SMS and Coupons, a Powerful Combination for Retail, CPG & QSR

By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms.  Now and into the discernable future, direct communication media, such as SMS/MMS messaging, along with push notifications, beacon alerts, and the all-too-familiar email will continue to be popular tools used […]

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Embracing consumers with mobile giving, how to get it done

Embracing consumers with mobile giving, how to get it done

There is little doubt now that the mobile phone and related wirelessly enabled devices like the Apple iTouch, Amazon Kindle, Sony PSP and a slew of others have become an important fixture in the daily lives of nearly everyone.   These devices and the myriad of corresponding wireless networks supporting them give us the ability to […]

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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two

This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”).  Part one of this article presents the hypothesis that a firm’s privacy and preferences management program could positively influence consumer trust in […]

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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part One of Two

Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part One of Two

Over the past few years, consumer adoption of mobile phones has swelled and along with it a new channel of marketing has emerged.  Marketers have shown increasing interest in communicating with customers and prospects via the mobile channel, i.e. employing mobile marketing within the marketing mix and engaging consumers over their mobile phones.  Mobile marketing […]

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