Following the Breadcrumbs to Guide People Through the Path-to-Purchase
Move aside purchase funnel and make room for the path-to-purchase. You hear the headlines – “marketing is changing,” “marketing is becoming a data science,” “the CIOs now report to the CMOs (or should),” “mobile advertising is more effective than desktop advertising,” “it is about being mobile first,” “it is about offering an ‘integrated’ marketing plan,” […]