Personal Data Value Exchange Matrix

Seeing privacy, brand safety and media buying through the personal data value exchange matrix

Seeing privacy, brand safety and media buying through the personal data value exchange matrix

This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA Media Conference in Orlando, FL, Mr. Pritchard – representing one of the largest global advertisers in the world – raised a […]

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Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association “Academic Review:  Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit“.  This article reviewed the concept of “customer managed interactions,” a concept that puts individuals in control of their personal data.  The concept first emerged in the literature […]

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