There are three factors both driving and holding up mobile web growth in the US: Consumer adoption of smartphones Consumer adoption of data plans with these phones Brands and marketers offering compelling content and services that deliver the value and meet the needs of the consumer Research has shown, both commercial and academic that they […]
It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building sweepstakes and related promos, but for consumer engagement across every stage of the “engaged” customer lifecycle. Yes, consumers are engaged, they expect control and are […]
The use of the mobile Internet is growing rapidly throughout the world. According to Bango the top three most active mobile Internet countries as a percentage of mobile Internet traffic are the United Kingdom (19.4%), the United States (18.9%) and India (10.8%). With the growing adoption of the mobile Internet, it is important for brands […]