AdMob, one of the world’s leading mobile advertising networks, recently released the September 2007 AdMob Network Metrics Report (AdMob 2007). This report provides details on mobile advertisement impressions generated through the AdMob global mobile advertising network. Key metrics derived from this report include 1) where their traffic is coming from and 2) which mobile handsets […]
We live in a mobile world. We live in a world where the majority of the global population carries with them a mobile phone or wirelessly enabled mobile terminal. It is estimated that nearly 60% of the world population, around 4 billion people, now have a mobile phone, and in the United States, mobile phone […]
Partnering with mobile service providers To take advantage of the capabilities of the mobile channel for your marketing, you need to be able to adjust, in real time, to the diversity of the mobile channel and its complexities. Addressing the complexities of the mobile channel can be daunting if you attempt to go it alone. […]
Coauthored by Michael Hanley and Michael Becker Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and mobile advertising acceptance. Results show that incentives are a key motivating factor for cell phone advertising acceptance; students are receiving more ads, but annoyance has not increased; consumption […]
Reviewer’s Note: This study employs an online survey to validate mobile advertising acceptance factors and the types of incentives needed to motivate college students to accept advertisements on their cell phones. Results showed that college students would consider accepting ads on their cell phones if specific cell phone and delivery conditions were met or free […]