Messaging

When Payments, Messaging and Digital Identity Meet, MEF LATAM Connects August 18, 2021

When Payments, Messaging and Digital Identity Meet, MEF LATAM Connects August 18, 2021

I had a thoroughly enjoyable time alongside fellow industry leaders at the Mobile Ecosystem Forum’s MEF Connects LATAM event on August 18, 2021. Speakers: Jason Pareja Jauregui, Product Development Manager – B89 Breno Pilar, Vice President – Ipification Ramy Riad, Vice President Future Messaging – imimobile Sean Whitley, Vice President of Sales – Mitto Michael […]

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Paid, Earned, & Owned Media – Where Does Mobile Fit In?

Paid, Earned, & Owned Media – Where Does Mobile Fit In?

Marketers use media channels to deliver their message and guide people along the customer journey. Media channels are the collection of various mediums, including print, out-of-home, retail, newspaper, radio, television, websites, email, text messaging, and apps, to name a few. These channels are used to reach and engage an intended audience with a brand’s message […]

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SMS and Coupons, a Powerful Combination for Retail, CPG & QSR

SMS and Coupons, a Powerful Combination for Retail, CPG & QSR

By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms.  Now and into the discernable future, direct communication media, such as SMS/MMS messaging, along with push notifications, beacon alerts, and the all-too-familiar email will continue to be popular tools used […]

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