mCommerce

A Marketer’s Imperative: Structured Evolution

There’s no getting around it. We live in a complex and increasingly fragmented world that is changing constantly. For marketers, ever-changing complexity and fragmentation create many challenges. Due to changes in consumer behavior, many marketers are increasingly finding it difficult to: Generate awareness — cutting through all the noise of media is getting harder. Influence preference – […]

Developing an Understanding of Mobile Commerce: A Review Billed to Phone Payment Methods

In the last six to ten years the mobile channel, which is used for marketing, services and content distribution, and commerce has matured dramatically and drawn much attention from a wide range of constituencies, including brands, content owners, retail and media, marketing practitioners, application developers wireless network providers, popular press, industry analysts, government regulators, consumer […]