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Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

Mobile Messaging, it’s more than 160 characters! It Is Time to Get Strategic

by Jay O’Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, MMS, RCS), email, social media, chatbots (i.e. for support and conversational commerce), proximity alerts, and more than a dozen over-the-top apps […]

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An Interview with Jenn Herman on Social Media

An Interview with Jenn Herman on Social Media

In this episode of the mobile insight series Michael Becker interviews Jenn Herman about the uses of social media channels for marketing, specifically Instagram.  Jenn is an award winner blogger. She was recognized for the 3rd year in the row as a top 10 social media blogger by Social Media Examiner.  In fact, she was ranked #2 […]

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