Customer Managed Interactions

Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association “Academic Review:  Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit“.  This article reviewed the concept of “customer managed interactions,” a concept that puts individuals in control of their personal data.  The concept first emerged in the literature […]

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Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Over the last quarter century, there has been an undercurrent of activity affecting the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis.  Not a simple paradigm shift, i.e. a shift in marketing standards and norms, as many proclaim (Peppers & Rogers 1995; Bejou 1997; Brodie et al. 1997; […]

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