As organizations and customers navigate the ever-increasing landscape of fraud and cybersecurity threats, the need for trust becomes paramount. In a recent webinar exploring these challenges, I, along with Surash Patel from TeleSign and John Bruner from Aegis Mobile, help shed light on the significance of establishing trust and the responsibility brands bear in protecting […]
Marketers use media channels to deliver their message and guide people along the customer journey. Media channels are the collection of various mediums, including print, out-of-home, retail, newspaper, radio, television, websites, email, text messaging, and apps, to name a few. These channels are used to reach and engage an intended audience with a brand’s message […]
The role of marketing is to put buyers together with sellers. In the ideal, theoretical scenario marketing is not required to grow a business. A buyer expresses a need and is immediately matched with the right seller ready to fulfill the need. Or a seller presents an offering to a buyer right at the moment […]
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile subscribers in June of this year exchanged 7.25 billion text messages across US mobile networks, up from 2.5 billion in June of last year (CTIA 2005). IVR, multimedia, gaming, mobile micro-sites and related mobile services are […]