We’ve entered the Connected Age. Internet growth and the influx of connected devices throughout the world, has put individual privacy at risk. “We’ve lost control of our personal data…As our data is then held in proprietary silos, out of sight to us, we lose out on the benefits we could realize if we had direct […]
Marketing is undergoing an evolution right before our very eyes. Marketers take note: a Copernican Event is nearing. Soon, everyone will recognize that people are the center of the shopper universe. As a consequence, marketers must kneel to the concerns and needs of the people and of the individual, while still focusing on their marketing goals […]
This article was originally published by eM+C April 11, 2011. January 2011, I wrote about marketing’s “meeting of waters” and how mobile is acting as the connective tissue that’s tying together digital and traditional marketing practices. The meeting of waters analogy holds true because we live in an age where people are increasingly becoming connected and these connections […]