Advertising

The Mobile Centric Ecosystem: Optimizing the Experience While Keeping It Safe

The Mobile Centric Ecosystem: Optimizing the Experience While Keeping It Safe

In a recent MEF Event, industry experts joined me to discuss the measures required to partition and participate in our mobile-centric world safely. This session covered key topics, including fraud prevention, risk scoring with mobile intelligence, brand safety, and how to build out reliable voice, messaging, advertising, and other related experiences. If you are interested […]

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Lamenting the lack of mobile advertising standards

Lamenting the lack of mobile advertising standards

Appeared on Mobile Marketer [now American Marketer]. Michael Becker, in the capacity of MMA North American Managing Director, was interviewed for this piece.

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