Publications

Customer Experience and Mobile Marketing
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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two
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International Journal of Mobile Marketing (IJMM) Vol. 1 No. 2 Editors’ Letter
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Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part One of Two
Over the past few years, consumer adoption of mobile phones has swelled and along with it a new channel of ...
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Understanding the Common Short Code: Its Use, Administration, and Tactical Elements
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Mobile Marketing Research Priorities: Roadmap to Engaging the “Connected Customer”
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International Journal of Mobile Marketing (IJMM) Vol. 1 No. 1 Factors Influencing Mobile Advertising: Will Incentives Motivate College Students to Accept Mobile Advertisements
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International Journal of Mobile Marketing (IJMM) Vol. 1 No. 1 Editors Letter
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Mobile Ecosystem & Strategic Alliances: Practice, Elements, and Framework
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Developing an Understanding of Mobile Commerce: A Review Billed to Phone Payment Methods
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